Marketing T Level Level 3

Marketing is one of the fastest growing sectors in the UK economy and plays a vital role across industries by driving business growth, innovation, customer engagement and digital transformation. The sector offers diverse career opportunities, from digital marketing and social media to content creation, analytics, advertising and customer experience management.

This T Level in Marketing has been developed with employers and industry bodies including CIM, CIPR, DMA, PRCA and leading UK marketing agencies to ensure that learners gain the knowledge and skills needed for modern marketing careers.

The entry requirements for this course are:

• 5 GCSEs at Grade 4 or above including English and maths
• Relevant interest or experience in business, marketing or media
• Assessment and interview
  

This course consists of the following modules:

Core content includes:

• The business environment
• Principles of marketing
• Principles of sales
• Principles of procurement
• Legislation and regulation
• Sustainability in business
• Communication in business
• Project management
• Impact of technology on the business environment

You will also study the Occupational Specialism in Marketing, developing skills and knowledge in:

• Applying research methods
• Assessing customers and stakeholders
• Developing propositions and marketing strategies
• Delivering effective marketing communications
• Analysing and evaluating marketing effectiveness

Each Performance Outcome is assessed through a synoptic project.

You will be assessed via:

• Core Examinations (Paper 1 & Paper 2): written exams (2.5 hours each).
• Employer Set Project: externally assessed, 10 hours, designed to assess student understanding and application of the core content.
• Occupational Specialism Project: externally assessed, 24.5-hour project designed to assess student ability to apply real-world marketing skills in a practical context.

Assessment formats include:

• Written exams
• Research tasks
• Presentations
• Project submissions
• Analysis and evaluation activities

To further enhance your progression and industry readiness, you will have opportunities to:

• Participate in employer led workshops, projects and industry challenges.
• Attend trips, visits, conferences and marketing events.
• Engage with guest speakers from marketing agencies, global brands, PR firms and digital media organisations.
• Prepare for professional body membership routes (e.g., CIM, CIPR).

You must complete a minimum of 315 hours (approximately 45 days) of external industry placement which is a mandatory part of the T Level programme.

The completion of this course will allow you to progress onto:

Higher Education:

• BA (Hons) Marketing
• BSc Marketing & Data Analytics
• BA Digital Marketing
• HNC/HND in Business or Marketing

Apprenticeships:

• Level 4 Marketing Executive
• Level 4 Market Research Executive
• Level 4 Public Relations & Communications Assistant
• Higher and Degree Apprenticeships in digital marketing and related areas

Employment:

• Marketing Assistant
• Digital Marketing Assistant
• Marketing Administrator
• Social Media Coordinator
• Content Creator
• Customer insight or CRM roles

T Levels carry UCAS tariff points, equivalent to 3 A Levels.

Waltham Forest College is a vibrant and aspirational college and will support you to reach your career aspirations. Last year 95% of Study Programme learners progressed onto a positive destination either to higher levels of study, employment, or an Apprenticeship.