Digital Marketing Level 2
The Digital Marketing Level 2 Certificate is the ideal starting point if you want to explore the world of online promotion, whether you are looking to launch a new career, build your CV, or support a small business.
Delivered entirely on-campus via a weekly three-hour evening class to accommodate working adults, this course will introduce you to the essentials of modern digital marketing.
You will explore what digital marketing is and how it influences business growth. You will dive into practical strategies, learning how to use social media to build brand presence, plan effective email campaigns, and apply the fundamentals of Search Engine Optimisation (SEO) to increase online visibility.
Duration: 36 weeks, 1 evening per week
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Sector Overview
The digital marketing sector is a fast-paced, high-growth industry. As businesses increasingly rely on an online presence to connect with their audiences, digital marketing skills are in demand across almost every sector today. From managing social media campaigns to understanding search engine rankings, effective digital promotion is critical for modern business growth and provides excellent career opportunities.
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Entry Requirements
The entry requirements for this course are:
- No previous marketing experience is required
- A reasonable standard of English and maths (Level 2 literacy and numeracy recommended)
- Basic IT and computer skills
- Assessment and interview
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What will I study?
This course consists of five mandatory units:
- Social Media for Business
- Email as a Promotional Tool for Business
- Digital Marketing Review
- Understanding Search Engine Optimisation (SEO) for Business
- Digital Marketing for Business
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How will I be assessed?
You will be assessed via:
- A portfolio of evidence
- Tutor-marked assignments and practical tasks demonstrating your understanding of digital marketing concepts
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Enrichment
As an adult learner, you will be offered opportunities to actively engage with industry related professionals to increase your personal and career development. This includes access to key industry guest speakers and finance experts who will deliver insights to help you build your industry knowledge and expand your professional network.
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Work Experience
Work experience opportunities do not apply to this course.
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Progression Opportunities
The completion of this course will allow you to progress onto:
- Level 3 Diploma in Digital Marketing or Business Administration
- Higher skills development programmes in marketing or media
- Higher level of Apprenticeship
- Employment in entry-level roles such as a Digital Marketing Assistant, Social Media Coordinator, or Email Marketing Assistant
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Alumni
Waltham Forest College is a vibrant and aspirational college and will support you to reach your career aspirations. Last year 90% of adult learners progressed onto a positive destination either to higher levels of study, employment, or an Apprenticeship.
